Setting conditions for a rule
Setting conditions for a rule
Conditions determine when your automation rule triggers.
How to set a condition
1. Select a metric
2. Select a time frame
3. Select a comparison (greater than, less than, equal to, etc.)
4. Enter a value
Available metrics
You can use any of these metric categories:
- Performance metrics like Ad Spend, CPA, ROAS, Link Clicks, CPC, CTR, CPM
- Pixel events like Purchases, Add to Cart, View Content, Leads, Registrations
- Engagement metrics like Post Reactions, Comments, Saves, Shares
- Video metrics like Thruplay, 2/3/10 Second Plays, Video Plays at 25/50/75/95/100%
Available time frames
- Today
- Yesterday
- Today and Yesterday
- Last 2, 3, 7, 14, or 30 days
- Last 2, 3, 7, 14, or 30 days (including today)
- Lifetime
- Custom
Example condition
"If CPA (Cost Per Acquisition) over the last 7 days is greater than $15"
Related articles
- Setting actions for a rule
- Common automation rule examples