Common automation rule examples
Here are some automation rules you can create to manage your campaigns.
Pause ads with high CPA
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Apply to: Ads
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Condition: CPA over the last 7 days is greater than $20
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Action: Pause
Increase the budget on high ROAS campaigns
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Apply to: Campaigns
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Condition: ROAS over the last 7 days is greater than 3
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Action: Increase campaign budget by 20%
Pause ads with no purchases
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Apply to: Ads
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Condition: Total Purchases over the last 7 days is equal to 0, Ad Spend is greater than $50
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Action: Pause
Get notified when spending is high
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Apply to: Campaigns
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Condition: Ad Spend today is greater than $500
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Action: Send Notification
Pause low CTR ads
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Apply to: Ads
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Condition: CTR over the last 3 days is less than 1%
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Action: Pause