Setting conditions for a rule
Conditions determine when your automation rule triggers.
How to set a condition
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Select a metric

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Select a time frame

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Select a comparison (greater than, less than, equal to, etc.)

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Enter a value

Available metrics
You can use any of these metric categories:
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Performance metrics like Ad Spend, CPA, ROAS, Link Clicks, CPC, CTR, CPM
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Pixel events like Purchases, Add to Cart, View Content, Leads, Registrations
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Engagement metrics like Post Reactions, Comments, Saves, Shares
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Video metrics like Thruplay, 2/3/10 Second Plays, Video Plays at 25/50/75/95/100%
Available time frames
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Today
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Yesterday
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Today and Yesterday
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Last 2, 3, 7, 14, or 30 days
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Last 2, 3, 7, 14, or 30 days (including today)
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Lifetime
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Custom
Example condition
"If CPA (Cost Per Acquisition) over the last 7 days is greater than $15"