Setting Actions for a Rule
Actions determine what happens when your condition is met.
Available Actions
| Action | What it does |
| ---- | ---- |
| Pause | Stops the campaign, ad set, or ad |
| Start | Activates a paused item |
| Set Budget | Changes the budget to a specific amount |
| Increase Budget | Raises the budget by a percentage or amount |
| Decrease Budget | Lowers the budget by a percentage or amount |
| Increase Bid | Raises the bid by a percentage or amount |
| Decrease Bid | Lowers the bid by a percentage or amount |
| Duplicate | Creates a copy of the item |
| Delete | Permanently removes the item |
| Send Notification | Sends an alert without changing anything |
| Add to Name | Appends text to the item name |
Example
"If CPA is greater than $15, pause the ad"