Launch | Help Center

Creating your first campaign

Creating your first campaign Campaigns are created in the Launch builder. How to create 1. Go to Launch in the sidebar 2. Choose your campaign objective 3. Select your platform (Meta or TikTok) 4. Select one or both: - Discover new audiences for cold traffic - Retarget existing audiences for warm traffic 1. You are now in the builder Setting up your ad set 1. Click the ad set block 2. Set your budget 3. Define your targeting (age, gender, location, interests) Adding your ads 1. Click Setup Ads 2. Select an ad from your Ad Library or create a new one Launching When ready, click Launch in the top right corner. You can also click Save draft to continue later. Related articles - How the campaign builder works - Adding Meta ads to a campaign - Adding TikTok ads to a campaign

Last updated on Apr 13, 2026

What is Launch?

What is the Launch feature? Launch is where you build and publish ad campaigns on Meta and TikTok. Instead of creating campaigns one by one in each platform, you use the Launch builder to set up your entire advertising flow in one view. What you can do - Create campaigns for Meta and TikTok in the same builder - Set up retargeting sequences visually - Add multiple ad sets to a single campaign - Save campaigns as drafts or templates - Launch campaigns directly from Scalify Related articles - How the campaign builder works - Creating your first campaign

Last updated on Apr 13, 2026

Adding Meta ads to a campaign

Adding Meta ads to a campaign You can add ads from your Ad Library or create new ones when building a Meta campaign. How to add 1. In the builder, click Setup Ads under your ad set 2. Choose an existing ad from your Ad Library, or create a new one 3. The ad will appear in the builder connected to your ad set You can add multiple ads to the same ad set. Related articles - Creating your first campaign - What is the Ad Library?

Last updated on Feb 13, 2026

How the campaign builder works

How the campaign builder works The campaign builder is a visual editor where you map out your ad campaigns. You see your campaigns, ad sets, and ads connected in a flow. This helps you understand how your ads work together. Structure The builder follows this hierarchy: - Campaign is at the top (includes objective and platform) - Ad Set sits below (includes budget, targeting, audience) - Ads sit at the bottom (the creative people see) You can add multiple ad sets to one campaign, and multiple ads to one ad set. Cross-platform You can add campaigns from different platforms (Meta and TikTok) in the same builder. This lets you see your entire advertising strategy in one view. Saving your work - Save draft saves your progress without launching - Save as template saves the structure to reuse later - Launch publishes your campaigns Next steps - Creating your first campaign - Building a cross-platform campaign

Last updated on Apr 13, 2026

Mapping out a full funnel

Mapping out a full funnel The Launch builder lets you create a complete advertising funnel in one view. What a funnel looks like A typical funnel has stages: 1. Cold traffic targets new audiences who have not seen your brand 2. Retargeting targets people who engaged with your ads or visited your site 3. Conversion targets people who are ready to buy How to build a funnel 1. Create a campaign and select Discover new audiences for cold traffic 2. Add an ad set with broad targeting 3. Below it, add a Retargeting block to target people who engaged 4. Set up the retargeting ad set and ads 5. Continue adding stages as needed The builder shows the flow visually so you can see how people move through your funnel. Related articles - How the campaign builder works - Building a cross-platform campaign

Last updated on Apr 14, 2026

Editing a campaign

Editing a campaign After launching a campaign, you can edit it from the Dashboard. How to edit 1. Go to Dashboard in the sidebar 2. Select the platform tab (Meta or TikTok) 3. Find the campaign you want to edit 4. Click on it or use the edit icon You can change budget, targeting, and other settings. Related articles - What is the Dashboard?

Last updated on Feb 13, 2026

Adding TikTok ads to a campaign

Adding TikTok ads to a campaign You can add ads from your Ad Library or create new ones when building a TikTok campaign. How to add 1. In the builder, click Setup Ads under your ad set 2. Choose an existing ad from your Ad Library, or create a new one 3. The ad will appear in the builder connected to your ad set can add multiple ads to the same ad set. Related articles - Creating your first campaign - What is the Ad Library?

Last updated on Jan 29, 2026

Building a cross-platform campaign

Building a cross-platform campaign You can build campaigns for Meta and TikTok in the same builder view. How to add another platform 1. Create your first campaign (Meta or TikTok) 2. Click Add platform in the top left 3. Select the other platform 4. Set up the new campaign, ad sets, and ads Both campaigns appear in the same builder. This lets you see your full advertising strategy across platforms. Why use cross-platform - Plan your Meta and TikTok ads together - See how campaigns on different platforms connect - Launch everything at once Related articles - Adding Meta ads to a campaign - Adding TikTok ads to a campaign - Mapping out a full funnel

Last updated on Jan 30, 2026