Building a cross-platform campaign
You can build campaigns for Meta and TikTok in the same builder view.
How to add another platform
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Create your first campaign (Meta or TikTok)
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Click Add platform in the top left
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Select the other platform
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Set up the new campaign, ad sets, and ads
Both campaigns appear in the same builder. This lets you see your full advertising strategy across platforms.
Why use cross-platform
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Plan your Meta and TikTok ads together
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See how campaigns on different platforms connect
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Launch everything at once