Scale

Split testing audiences

Split testing audiences Split testing audiences lets you test different audience segments against each other to see which performs best. How to split test 1. Go to Scale in the sidebar and select the Platform you want to test audiences on 2. Select Split Test Audiences 3. Choose the ad set you want to test 4. Set up your audience variations 5. Review your settings and click on Create Ad Sets to launch the test || Scalify will run the audiences against each other so you can compare results. Related articles - What is Scale? - Testing new creatives

What is Scale?

What is Scale? Scale is where you expand your ad reach and test what works best. You can create lookalike audiences, split test audiences, test new creatives, and apply scaling automation to your campaigns. What you can do - Lookalike Audiences creates new audiences based on your best sources (website traffic, existing customers, video views, page engagement) - Split Test Audiences tests different audience segments against each other - Test New Creatives tests different ads within an existing campaign - Enable Automation applies preset scaling rules to your campaigns Next steps - Creating lookalike audiences - Split testing audiences - Testing new creatives - Enabling scaling automation

Creating lookalike audiences

Creating lookalike audiences Lookalike audiences help you reach new people who are similar to your existing customers or engaged users. Scalify creates these automatically based on the source you select. Available sources - Website Traffic targets people similar to your website visitors - Existing Customers targets people similar to your buyers - Video Views targets people similar to those who watched your videos - Page Engagement targets people similar to those who engaged with your page How to create 1. Go to Scale in the sidebar 2. Select a Platform to scale across platforms 3. Select Lookalike Audiences 4. Choose your source 5. Accept the Meta Business Tools Terms and Facebook's lookalike audience terms of service 6. Select the campaign to apply it to 7. Scalify creates a lookalike audience and adds it to your campaign Related articles - What is Scale? - Split testing audiences

Testing new creatives

Testing new creatives You can test different ads within an existing campaign to find what works best. How to test 1. Go to Scale in the sidebar 2. Select a Platform to scale 3. Select Test New Creatives 4. Choose an existing campaign 5. Add the new creatives you want to test 6. Launch the test Scalify will run the creatives against each other in your selected campaign. Related articles - What is Scale? - Split testing audiences

Enabling scaling automation

Enabling scaling automation You can apply preset scaling automation rules to your campaigns. How to enable 1. Go to Scale in the sidebar 2. Select Enable Automation 3. Choose the campaigns you want to apply scaling automation to 4. Confirm your selection The preset scaling rules will now run on your selected campaigns. Related articles - What is Scale? - What is Automate?